First of all I want to thank Gap and its PR agency for the invitation to join the european launch of the Holiday Collection 2014. It was a great pleasure! Just in time for christmas the fashion label Gab launched a clothing collection as well as a fabulous promotion campaign. Humorous tv spots were realized in cooperation with the popular Sofia Coppola, the winner of the Academy Award for Best Original Screenplay for the film Lost in Translation. “You don´t have to get them to give them gap” is the claim of this advertising campaign. The tv spots are all about family, christimas time and making presents.
Gap also created the landingpage www.gapgiftguide.com in order to help customers to create giftlists and share them via social media, with the goal of giving and getting the right presents. The holiday collection consists of warm pullovers and sweaters, coats, classic t-shirts, but also includes party outfits and accessoires – perfect for festive mood. Crazy Stripes and Fair Isle Sweaters are the stars of this years holiday collection. My favorites are the colorful and warm pullovers, they are just perfect for cozy days.
The holiday collection is also inspired by the previous Dress Normal campaign and its values. It´s all about beeing authentic, finding your personal dressing code and feeling comfortable in your clothes.